The Story of Cholera, announced in our Business Wire press release three weeks ago, has been gaining traction among international viewers. The short animated film has now been watched in over 90 countries. Most viewers were from North America (40%), followed by Asia with 35%, and Europe with 20%.
The response so far has been very positive, particularly with regard to the clarity of key messages. Here’s one example:
Very well done. The animation has just enough information without too much technical data, so that the average person can comprehend the message. Additionally, the latrine information is invaluable for all cultures. Dr. Snow would be very proud! [Snow identified a public water pump as the source of the London cholera outbreak in the 1850’s, and was thus a pioneer in understanding how the disease is transmitted.]
The film, designed for a global audience, has already been requested for use in Haiti, Ghana, Cameroon, Zambia, Congo, and Thailand. We are currently working on narrating the film in multiple languages to make it more useful in cholera-affected regions around the world.
Written by Peter Cardellichio
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