Our first clinical series is on newborn care and will consist of 30+ videos, each 3–7 minutes in length. These brief vignettes will “bring to life” internationally accepted newborn care guidelines and are voiced-over to enable narration in many languages.
Simple illustration and animation are used in some videos to highlight key learning points. Newborn topics covered are skills (including placing a gastric tube, giving injections, inserting an IV), newborn problems (including sepsis, breathing problems, umbilical infection), breastfeeding topics, and miscellaneous (including newborn exam, referral, home visit).
The newborn care video series will provide our target audience of front-line health workers with access to “just in time” visual clinical guidelines at the point of care. Some of the videos, for example, danger signs in newborns, will be adapted for community health workers as well as mothers and caregivers.
We have prepared the newborn scripts drawing upon international clinical guidelines (primarily WHO’s Management of Newborn Problems and Save the Children’s Care of the Newborn). Pediatricians and midwives with extensive experience in the developing world have provided content review.
The health workers featured in our videos are local pediatricians and nurses from their respective countries. In 2011 we filmed in the Dominican Republic in collaboration with Maternal and Child Centers of Excellence, and in Nigeria with Jhpiego/Nigeria with partial support from MCHIP/USAID. We are planning to film at a clinical site in Asia in 2012.
We are now in post-production of a third of our newborn care videos. The first video on gastric tube placement and feeding is being field-tested with health workers in Nigeria (December 2011) and reviewed by content experts. Several more videos were rolled out for review in January 2012.
Newborn care was selected as our first series of clinical training videos because it is one of the world’s most urgent and intractable health issues. The reduction of childhood mortality is addressed in the Millennium Development Goals (#4). Newborns have the highest risk of death among all children; nearly four million die around the world every year. Two thirds of newborn deaths can be prevented through low-cost, low-tech interventions. Providing visual teaching tools that help health workers learn how to implement these interventions will save newborn lives.
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