Peter Cardellichio participated in a panel on design considerations for reaching scale at the Global mHealth Forum in Washington DC (December 10-11). His talk covered GHMP’s strategy for designing and developing videos for a global audience at minimal cost. Key elements that give our teaching videos broad appeal are: highly visual topics, simple step-by-step instruction, live action in authentic clinic settings, and high-quality production values. Our global reach is made possible by leveraging the power of the existing and improving information and communication infrastructure to deliver videos to frontline providers.
Peter Cardellichio presented our strategy for producing videos for worldwide use at the GetHealth Summit. The conference—held in November in Dublin—focused on innovations that use the power of digital media and mobile technology to help meet the needs of frontline health workers in developing countries, a theme closely matching that of Global Health Media Project. Participants came from many countries, representing government, NGOs, universities, and the digital and IT sectors.
GHMP filmed breastfeeding practices at two clinical sites in Kenya during the first half of November. We are grateful to the African program staff of HealthRight International—an American-based global health and human rights organization—for facilitating our visit to Kenya. The Kenyan staff in both Kitale and Kapenguria hospitals were incredibly welcoming and helpful. Louise Goosen—a skilled and dedicated lactation expert from Capetown, South Africa—provided medical oversight and advice during the shoot.
GHMP recently filmed breastfeeding practices in Nepal with excellent support and facilitation by the Family Planning Association of Nepal. Shery Leeder—a lactation expert from the Newman Breastfeeding Clinic at the International Breastfeeding Center in Toronto—joined us on the shoot. Shery guided many Nepali mothers to deeper latches and more effective breastfeeding, both on camera and off.
A new series on breastfeeding is one of our top priorities this year. Estimates indicate that as many as half of the three million newborn deaths that occur each year worldwide could be prevented with increases in breastfeeding rates and improvements in breastfeeding practices. Practical visual guidance for health workers and mothers—just what our teaching videos are designed to provide—will help many women who might otherwise give up breastfeeding during the first six months due to lack of support. The breastfeeding films are partially funded by grants from the Laerdal and Vitol Foundations.
The key role of breastfeeding in the health and survival of newborns is in the spotlight this week, as described by Ian Hurley of the Healthy Newborn Network. August 1-7 is World Breastfeeding Week—sponsored by the World Alliance for Breastfeeding Action—which focuses attention on “the protection, promotion and support of breastfeeding in the Millennium Development Goals countdown, and beyond.” (Photo: Jonathan Hyams/Save the Children from Ian Hurley, Photo of the Week)
Three more videos in our Childbirth Series are now available: Initial Assessment of a Woman in Labor, Preventing Infection at Birth, and Immediate Care After Birth. The videos are being voiced over in French and Spanish. The remaining videos in this series are now in edit. We are grateful to The Price Family Foundation for supporting these important films that are designed to improve the quality of care during childbirth and protect the lives of birthing women.
On June 30th, over 800 global health professionals gathered in Johannesburg to launch the Every Newborn Action Plan. Led by WHO and UNICEF, this initiative strives to reduce newborn mortality and end preventable deaths by bringing “together everyone who has a part to play” in addressing this crisis.
Global Health Media Project is proud to support and play a role in this initiative. We are deeply committed to producing videos on newborn and maternal care so that frontline health workers have basic health care information known to save lives. Our teaching videos are used in virtually every country in the world, have been watched online more than 420,000 times, and downloaded 20,000 times by trainers worldwide.
Our first 10 videos on newborn care are now available in Nepali. We’d like to thank Dick Katzman, MD, family physician in central Vermont for providing the funding for these narrations. Dick has deep ties to Nepal—he is a board member of America Nepal Medical Foundation and has, for many years, volunteered to provide training and medical care in remote regions of Nepal.
Save the Children-Nepal has agreed to fund the Nepali narration of our next 20 videos on newborn care and childbirth. Our filmmaker Bishnu Kalpit and his team in Kathmandu are handling the translation and voice-over for all 30 videos. We are very grateful for this language support which will help to facilitate the use of these videos among health workers in Nepal. (Photo: Todd Shapera, 2000, Photoshare)
The first 3 videos in our new Childbirth Series are now available. This series will include 10 videos, designed to improve the quality of care during childbirth and protect the lives of birthing women. They showcase a midwifery approach to care with a birth attendant working solo, the norm in small facilities throughout much of the developing world. A grant from The Price Family Foundation has made this series possible.
We are releasing 2 new films that show health workers how to prepare medicines for babies. This can be challenging because of the small doses needed and difficulties in administering them. The videos show how to use a dosing guideline and how to prepare both injectable and oral medicines, along with tips for giving medicine by mouth to a young baby.