Peter Cardellichio spoke at the Global Maternal Newborn Health Conference in Mexico City last week. His talk covered the use of video as a teaching tool to increase exclusive breastfeeding rates, a practice which is life saving for newborns. Participants came from over 70 countries, representing top thought leaders in governments, NGOs, and universities. The conference provided us with the opportunity to meet many of our colleagues and partners on the international stage.
When Samuel Byiringiro saw our breastfeeding videos, he immediately realized they’d be fantastic to teach mothers and the waiting rooms in his hospital would provide a way to reach them efficiently. According to Sam, “patient education is often neglected because of dire shortages of health care providers in Rwanda. These videos can help fill this gap.” He soon had all nine of our breastfeeding videos for mothers translated and narrated into Kinyarwanda. We added the new voice tracks to the videos and made them available to be viewed or downloaded from our website.
The videos will be displayed on a small flat screen TV in the neonatal waiting room and in maternity at the University Teaching Hospital of Butare (UTHB). Sam also keeps the videos on his laptop so he can access them to teach, review, and answer questions as needed. UTHB is only the first step for Sam, as he plans to distribute the videos to many other hospitals and health centers in Rwanda to help turn waiting rooms into learning centers and make sure newborns get the best chance to be breastfed exclusively for the first six months of life.
Sam is a nursing student at the University of Rwanda College of Medicine and Health Sciences. He is grateful to his mentor, Medie Jesena (a pediatric nurse in the HRH program) for supporting this project and to the neonatology nurses at his hospital for reviewing his translations. We would like to thank Sam for collaborating with us to expand the reach of these videos to mothers in Rwanda.
If you would like to help make our videos available in your local language, please contact us. We would be happy to guide you through the process.
“Global Health Media videos are far and away the best I have seen on breastfeeding and newborn care issues,” said Dr. Janelle Aby, Clinical Professor in Pediatrics at Stanford. She has posted Early Initiation of Breastfeeding on the Stanford website, helping us to reach more health workers, lactation consultants, and parents worldwide.
Dr. Aby believes the videos are “not only useful for resource-poor areas, but are also useful here at home,” and uses them in her classes to train maternity nurses.
Our Breastfeeding Series is now complete and includes 18 videos, half for health workers and half for mothers. All are available in English, French, Spanish, and Swahili, and the mother videos are also available in Kinyarwanda. The videos have been viewed well over a million times and seen in nearly every country.
Every day of World Breastfeeding Week we have released a new video in our Breastfeeding Series. Watch for more videos for breastfeeding mothers as the rollout continues for the rest of this week.
In the meantime, organizations around the world are using this week as an opportunity to weigh in on the importance of breastfeeding. For example, yesterday the United Nations called for stronger policies for mothers in the workplace who need to breastfeed. Their news release notes that in spite of the many proven benefits of breastfeeding, only 38 percent of infants around the world today are breastfed exclusively for the recommended first six months of life. The article quotes from a joint statement made by the heads of UNICEF and WHO: “We know that breastfeeding helps children to survive and thrive – enabling infants to withstand infections, providing critical nutrients for the early development of their brains and bodies, and strengthening the bond between mothers and their babies.”
World Breastfeeding Week is the first week of August. To mark this event and recognize the importance of breastfeeding for newborn lives, we are releasing a new set of videos over the course of the week. The videos are designed to help breastfeeding mothers by providing them with practical information on “how to” skills and problem management. Click here to read the news release.
The first two videos— “Breastfeeding in the First Hours After Birth” and “Positions for Breastfeeding”—are now available in English, Spanish, and French. They may be downloaded free-of-charge from our video library.
Today’s Huffington Post describes The Story of Ebola as a “complicated scientific message delivered in an easy to understand format.” Georgianne Nienaber tells of the important role the film plays in helping to educate villagers in West Africa who have had to cope with misinformation, fear, and confusion as this disease enveloped their communities.
The film was produced by Global Health Media Project in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC), UNICEF, and Yoni Goodman. Voice-overs in local languages are underway.
The Story of Ebola—produced by Global Health Media Project (GHMP) in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC), UNICEF, and Yoni Goodman—is now available to help ongoing educational and awareness efforts in West Africa. Voice-overs in local languages are underway.
The animated film features a young girl whose grandfather dies from Ebola and puts the rest of her family at risk and their village at risk. Woven through the story are critical messages to help people better understand Ebola, see themselves within the context of an outbreak, and see how to act in ways that can keep themselves safe from the disease and protect their communities.
“Strengthening communication interventions is vital,” notes the IFRC-UNICEF-GHMP news release. “The re-emergence of cases in what were thought to be cleared locations in Sierra Leone and Guinea, as well as new cases in Liberia are reminders that this epidemic is far from over and could easily spread to other countries.”
Click here to read the entire news release.
In a recent interview with GHMP founder Deb Van Dyke, the Healthy Children Project Center for Breastfeeding underlined the importance of video in helping mothers learn to breastfeed, concluding that “Seeing is believing.” The article also cites recent research on the efficacy of visual training:
“Researchers Pat Hoddinott and Roisin Pill found that ‘The decision to initiate breastfeeding is influenced more by embodied knowledge gained from seeing breastfeeding than by theoretical knowledge about its benefits’ in Qualitative study of decisions about infant feeding among women in east end of London. In other words, we must see (and do) breastfeeding to learn to breastfeed. The power of visuals are equally important to professionals working to help these breastfeeding dyads.”
To read the entire article, click here.
We have just released 8 new videos on breastfeeding. This set of videos has been developed for health workers so that they can learn about breastfeeding best practices, how to better observe mothers breastfeeding, and how to manage common breastfeeding problems. These videos are intended to give health workers the knowledge and skills they need to guide mothers to be more effective and confident with breastfeeding with the aim of enabling more mothers to exclusively breastfeed until 6 months of age.
“R’shi women in Northern Laos traditionally cut the umbilical cord with a bamboo knife, put charcoal under it while cutting, and then put hot cobwebs on it,” said Pascale Chantavong, who works with the NGO World Renew. “They would tie the umbilical cord to the mother’s foot, afraid that it could go back inside, and give the baby a bath soon after the birth.”
Chantavong used videos from Global Health Media Project’s newborn care film series to demonstrate a safer way to cut the cord, and to explain how drying the baby thoroughly and providing skin-to-skin contact on the first day, instead of a bath, promotes infant health more effectively. Read the full Blog on Save the Children’s Healthy Newborn Network.