Lancet Series reaffirms importance of breastfeeding

helping_200The well-known health benefits of breastfeeding are highlighted in The Lancet Breastfeeding Series, released today. They point out that the rate of exclusive breastfeeding worldwide has not improved in two decades. Our 18 videos on breastfeeding help raise these rates by providing health workers and mothers with practical information on “how-to” skills and problem management that can lead to greater breastfeeding success.

According to WHO, their “estimates published in ‘The Lancet’ reveal that increasing breastfeeding to near-universal levels could save more than 800,000 lives every year, the majority being children under 6 months. In addition, nearly half of all diarrhoeal diseases and one-third of all respiratory infections in children in low- and middle-income countries could be prevented with increased rates of breastfeeding.”

The WHO summary goes on to say that “countries need to invest in policies and programmes that support women’s breastfeeding. Supportive health-care systems, adequate maternity leave entitlements, workplace interventions, counselling and educational programmes can all help to improve breastfeeding rates [emphasis added].” Our breastfeeding videos play a pivotal role in this effort as breastfeeding is best taught by seeing live-action examples.

January 29th, 2016||0 Comments

Keeping newborns warm in the PNG highlands

At the SIL clinic in the highlands of Papua New Guinea, newborns are regularly seen who are cold and stressed. One reason for the problem is the common belief that it is best to immediately separate the baby from the mother and wash him, a situation made worse by the cool-to-cold nights at high elevation (approximately 5000 feet, or 1500 meters, above sea level). The vast majority of the women deliver in their villages, often outside in a secluded place. Grandmothers and untrained village women usually assist with the birth, as trained birth attendants are rare.

The SIL clinic provides antenatal care and education to about 150 local women each month. According to Helen Doss, a pediatrician at the clinic, “After the staff watched Keeping the Baby Warm, they immediately agreed it should be shown to expectant mothers to help them learn what to do to prevent hypothermia in the neonatal population.” The video is now being translated into Tok Pisin—the trade language—so that it can be shown regularly during antenatal visits.

January 18th, 2016||0 Comments

GHMP videos in action at Laos Innovation Fair

Innovation Fair_200_2Health Leadership International (HLI) showed our videos at the Innovation Fair at the College of Health Sciences in Luang Prabang, Laos as an example of “innovative health teaching approaches that are being used around the world.” Karen Hays of HLI reported that students were able to watch GHMP videos in Lao. They also got to see how MamaNatalie and NeoNatalie from Laerdal are used for hands-on birth simulation training.

In the photo, a student is taking a “video of the video” to have it available for later use. Students were delighted to learn that the Lao versions of GHMP videos can be freely downloaded to their phones directly from our website.

January 4th, 2016||0 Comments

GHMP presents in Mexico City

Peter Cardellichio spoke at the Global Maternal Newborn Health Conference in Mexico City last week. His talk covered the use of video as a teaching tool to increase exclusive breastfeeding rates, a practice which is life saving for newborns. Participants came from over 70 countries, representing top thought leaders in governments, NGOs, and universities. The conference provided us with the opportunity to meet many of our colleagues and partners on the international stage.

October 30th, 2015||0 Comments

Turning waiting rooms to learning centers for mothers in Rwanda

When Samuel Byiringiro saw our breastfeeding videos, he immediately realized they’d be fantastic to teach mothers and the waiting rooms in his hospital would provide a way to reach them efficiently. According to Sam, “patient education is often neglected because of dire shortages of health care providers in Rwanda. These videos can help fill this gap.” He soon had all nine of our breastfeeding videos for mothers translated and narrated into Kinyarwanda. We added the new voice tracks to the videos and made them available to be viewed or downloaded from our website.

The videos will be displayed on a small flat screen TV in the neonatal waiting room and in maternity at the University Teaching Hospital of Butare (UTHB). Sam also keeps the videos on his laptop so he can access them to teach, review, and answer questions as needed. UTHB is only the first step for Sam, as he plans to distribute the videos to many other hospitals and health centers in Rwanda to help turn waiting rooms into learning centers and make sure newborns get the best chance to be breastfed exclusively for the first six months of life.

Sam is a nursing student at the University of Rwanda College of Medicine and Health Sciences. He is grateful to his mentor, Medie Jesena (a pediatric nurse in the HRH program) for supporting this project and to the neonatology nurses at his hospital for reviewing his translations. We would like to thank Sam for collaborating with us to expand the reach of these videos to mothers in Rwanda.

If you would like to help make our videos available in your local language, please contact us. We would be happy to guide you through the process.

September 10th, 2015||3 Comments

Early Initiation of Breastfeeding on Stanford Medicine website

earlyinit200“Global Health Media videos are far and away the best I have seen on breastfeeding and newborn care issues,” said Dr. Janelle Aby, Clinical Professor in Pediatrics at Stanford. She has posted Early Initiation of Breastfeeding on the Stanford website, helping us to reach more health workers, lactation consultants, and parents worldwide.

Dr. Aby believes the videos are “not only useful for resource-poor areas, but are also useful here at home,” and uses them in her classes to train maternity nurses.

Our Breastfeeding Series is now complete and includes 18 videos, half for health workers and half for mothers. All are available in English, French, Spanish, and Swahili, and the mother videos are also available in Kinyarwanda. The videos have been viewed well over a million times and seen in nearly every country.


September 1st, 2015||1 Comment

More Videos for World Breastfeeding Week

m-attach_new_200Every day of World Breastfeeding Week we have released a new video in our Breastfeeding Series. Watch for more videos for breastfeeding mothers as the rollout continues for the rest of this week.

In the meantime, organizations around the world are using this week as an opportunity to weigh in on the importance of breastfeeding. For example, yesterday the United Nations called for stronger policies for mothers in the workplace who need to breastfeed. Their news release notes that in spite of the many proven benefits of breastfeeding, only 38 percent of infants around the world today are breastfed exclusively for the recommended first six months of life. The article quotes from a joint statement made by the heads of UNICEF and WHO: “We know that breastfeeding helps children to survive and thrive – enabling infants to withstand infections, providing critical nutrients for the early development of their brains and bodies, and strengthening the bond between mothers and their babies.”

August 4th, 2015||1 Comment

New breastfeeding videos for mothers

World Breastfeeding Week is the first week of August. To mark this event and recognize the importance of breastfeeding for newborn lives, we are releasing a new set of videos over the course of the week. The videos are designed to help breastfeeding mothers by providing them with practical information on “how to” skills and problem management. Click here to read the news release.

The first two videos— “Breastfeeding in the First Hours After Birth” and “Positions for Breastfeeding”—are now available in English, Spanish, and French. They may be downloaded free-of-charge from our video library.

July 31st, 2015||0 Comments

Huffington Post spreads the word on The Story of Ebola

Today’s Huffington Post describes The Story of Ebola as a “complicated scientific message delivered in an easy to understand format.” Georgianne Nienaber tells of the important role the film plays in helping to educate villagers in West Africa who have had to cope with misinformation, fear, and confusion as this disease enveloped their communities.

The film was produced by Global Health Media Project in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC), UNICEF, and Yoni Goodman. Voice-overs in local languages are underway.

July 19th, 2015||0 Comments

The Story of Ebola just released

The Story of Ebola—produced by Global Health Media Project (GHMP) in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC), UNICEF, and Yoni Goodman—is now available to help ongoing educational and awareness efforts in West Africa. Voice-overs in local languages are underway.

The animated film features a young girl whose grandfather dies from Ebola and puts the rest of her family at risk and their village at risk. Woven through the story are critical messages to help people better understand Ebola, see themselves within the context of an outbreak, and see how to act in ways that can keep themselves safe from the disease and protect their communities.

“Strengthening communication interventions is vital,” notes the IFRC-UNICEF-GHMP news release. “The re-emergence of cases in what were thought to be cleared locations in Sierra Leone and Guinea, as well as new cases in Liberia are reminders that this epidemic is far from over and could easily spread to other countries.”

Click here to read the entire news release.

July 6th, 2015||0 Comments
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