A new series on breastfeeding is one of our top priorities this year. Estimates indicate that as many as half of the three million newborn deaths that occur each year worldwide could be prevented with increases in breastfeeding rates and improvements in breastfeeding practices. Practical visual guidance for health workers and mothers—just what our teaching videos are designed to provide—will help many women who might otherwise give up breastfeeding during the first six months due to lack of support. The breastfeeding films are partially funded by grants from the Laerdal and Vitol Foundations.
The key role of breastfeeding in the health and survival of newborns is in the spotlight this week, as described by Ian Hurley of the Healthy Newborn Network. August 1-7 is World Breastfeeding Week—sponsored by the World Alliance for Breastfeeding Action—which focuses attention on “the protection, promotion and support of breastfeeding in the Millennium Development Goals countdown, and beyond.”
Three more videos in our Childbirth Series are now available: Initial Assessment of a Woman in Labor, Preventing Infection at Birth, and Immediate Care After Birth. The videos are being voiced over in French and Spanish. The remaining videos in this series are now in edit. We are grateful to The Price Family Foundation for supporting these important films that are designed to improve the quality of care during childbirth and protect the lives of birthing women.
Initial Assessment in Labor
Preventing Infection at Birth
Immediate Care After Birth
Early recognition of danger signs saves lives
On June 30th, over 800 global health professionals gathered in Johannesburg to launch the Every Newborn Action Plan. Led by WHO and UNICEF, this initiative strives to reduce newborn mortality and end preventable deaths by bringing “together everyone who has a part to play” in addressing this crisis.
Global Health Media Project is proud to support and play a role in this initiative. We are deeply committed to producing videos on newborn and maternal care so that frontline health workers have basic health care information known to save lives. Our teaching videos are used in virtually every country in the world, have been watched online more than 420,000 times, and downloaded 20,000 times by trainers worldwide.