“The ‘wow’ factor of having videos and the power of being able to see what breathing difficulties look like cannot be underestimated. Once word spread in the village we went to last week, over 200 mothers turned up! We ended up having to do shifts to get everyone through.” In Uganda, Nick Smith is working to improve the recognition of sick children in rural areas. Nick—a British GP volunteering with the Royal College of Pediatrics and Child Health—said the reception to our videos has been extraordinary.

The videos are now shown with the assistance of a translator. Nick would like to get the videos dubbed in the local language so that they can be projected on screens in villages without the need for translation. Another important way to reach villagers would be with a DVD player in clinic waiting areas. Here parents are a captive audience, and there is no cost associated with sending staff into the rural areas to reach them.