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About Peter Cardellichio

Associate Director Global Health Media

Our videos ‒ now in Arabic ‒ help Syrian refugees

UNHCR uses Global Health Media videos to help teach essential newborn care in the Zaatari and Azraq Syrian refugee camps in Jordan. These camps have a combined population of over 100,000 people. Since the majority of midwives, community health workers, and mothers in the camps do not understand English, UNHCR has supported an initiative to translate and narrate a number of our videos in Arabic.

UNHCR selected videos they considered highest priority for their work. There are 25 videos in total, including: eight videos on newborn care, seven videos on the care of small babies, and 10 videos on breastfeeding (primarily those for mothers).

January 31st, 2018||1 Comment

The Story of Cholera teaches hygiene in Vietnam

Hmong children in northwestern Vietnam are learning about basic hygiene from The Story of Cholera. In this short film clip from a school in the Sa Pa District, one of the poorest districts in the country, you can watch them view our popular animation.

Teaching these children basic hygiene is one of the goals of Projet Humanitaire Nord Vietnam (PHNV). The organization was founded by Emie Rathikoun and Julien Olivier after they visited this impoverished mountainous region and learned about the health problems there.

They found The Story of Cholera to be a powerful tool in teaching people how diseases are spread and what they could do to stay healthy. They narrated the video in Hmong, which is spoken by more than half the population of Sa Pa District. They have also narrated a version in Vietnamese.

PHNV is training teachers so they can reach more villages and schools with health information. They also distribute basic hygiene supplies throughout the region, including soap, a toothbrush, and toothpaste.

January 27th, 2018||0 Comments

World Toilet Day focuses attention on global sanitation challenges

More than four billion people live without a household toilet. November 19 is designated as World Toilet Day by the UN to create awareness and inspire action around this global sanitation crisis.

Communities who grapple with the challenge of safe water and better sanitation often turn to our public health animation—The Story of Cholera—to help teach safe sanitation and hygiene practices. Originally developed to assist with education during the Haitian cholera epidemic in 2010, it is now used all over the world to help communities understand how cholera—and waterborne diseases in general—is spread and steps they can take to prevent it. We estimate the film has been watched well over 200 million times.

The Story of Cholera will soon be added to the permanent safe water exhibition at the Center for Disease Control (David J. Sencer CDC Museum) in Atlanta. It has won over 20 awards, including, most recently, winner of the 2017 CUGH-Pulitzer Video Competition for Innovations in Global Health. The Story of Cholera is available in more than 40 languages.

November 18th, 2017||1 Comment

World Prematurity Day 2017

About 15 million babies are born preterm each year, and over 1 million die due to complications related to preterm birth. This makes premature birth the leading cause of mortality in children under five—yet many of these deaths can be prevented.

World Prematurity Day—November 17—focuses on raising awareness of this crisis. We are proud to be one of those voices, and to be part of a community of support for the health workers and parents caring for these vulnerable babies.

We know that simple interventions can make a vital difference in the care of small babies, even in places without access to modern facilities. We’ve created a comprehensive library of teaching videos on small baby care, covering topics such as how to keep infants warm with skin-to-skin care, feeding, infection prevention, and danger signs.

Five videos are designed specifically for mothers to demystify the needs of premature infants and help them care for their babies both in the hospital and at home. Since their release earlier this year, more than 10,000 copies of the small baby videos have been downloaded.

Our Small Baby Video Series was developed in partnership with the American Academy of Pediatrics (AAP) to complement the Essential Care for Small Babies (ECSB) curriculum, which is based on the latest WHO guidelines.

Learn more about our Small Baby Series here.

November 17th, 2017||0 Comments

Breastfeeding support for Chuukese women in Guam and Micronesia

Chuukese women needing breastfeeding support will now have access to several of our videos in their own language. Chuuk is an island which is part of the Federated States of Micronesia. There are many Chuukese families residing on the island of Guam, a commonwealth of the United States located north of Chuuk.

The videos—available at this link—were translated and narrated by a team from Guam Regional Medical City Hospital (GRMC). Health workers there had noticed a decline in early initiation of breastfeeding in their hospital. With more and more patients coming from surrounding Pacific islands, mothers whose primary language is Chuukese accounted for up to half of the births at GRMC. Because language was an obvious barrier to communication, GRMC recognized the impact translating these videos would have on bolstering breastfeeding education and awareness among Chuukese families in Guam and those residing throughout the Federated States of Micronesia.

September 25th, 2017||1 Comment

GHMP helps launch video education at Ethiopian Hospital

Patients often have long waiting times at the busy Moyale Hospital in Ethiopia, but administrators there have put the time to good use by showing educational videos on TV in the waiting area.

To initiate this stimulating and innovative approach to health education, GHMP worked with Moyale to narrate The Story of Cholera in Oromiffa—the first animated heath education video available in the language of the local people. “What once was a dull and at times tension-filled wait for the doctor has been transformed into an entertaining and enlightening experience,” said Dr. Ahmed Ibrahim, Chief Clinical Officer (CCO) at Moyale Hospital. “The response we got the first day the video aired was very positive.”

Since then, many more videos, on topics ranging from family planning to hypertension, diabetes, and labor and delivery, have been translated for viewing on the waiting-room TV. Arero Biqicha, Moyale Hospital’s Chief Executive Officer, said the videos are part of their plans to use innovation and technology to deliver quality health care. “This is something we are very proud of,” he said. “No other hospital in the country has a similar project.”

The Story of Cholera is GHMP’s award-winning animation that helps individuals, families and communities understand how cholera is spread and the steps they can take to prevent it. It is also widely used to teach sanitation and hygiene practices. The film has been narrated in 35 languages and viewed in more than 230 countries around the world. The Oromiffa version was translated and recorded by Dr. Ahmed Ibrahim and Mohammed Dida (Environmental Health Officer).

May 31st, 2017||1 Comment

Assessing and Referring a Small Baby

Our final three videos in the Small Baby Series cover routine assessment, recognition of danger signs, and referral. Regular assessment of a small baby is essential because a small baby’s health can change rapidly. When life-threatening problems and danger signs are identified, the baby needs to be stabilized and referred to a hospital immediately. These important topics are addressed in Routine Assessment of the Small Baby, Danger Signs in the Small Baby, and Referring a Small Baby.

March 10th, 2017||0 Comments

Growth Charts and Feeding Volumes for a Small Baby

A small baby’s growth needs to be carefully monitored to make sure she is growing well. A Small Baby’s Growth Chart shows how to monitor the baby’s weight over time using a growth chart that we’ve made available for download. We devised a simple, non-math approach for determining the volume of milk a baby should receive over time by feeding tube or cup, which is explained in Providing the Right Volume of Milk. The 3rd video in this set—When the Small Baby Is Not Growing Well—shows how to assess the growth of a small baby and what actions to take if it’s not adequate.

March 6th, 2017||0 Comments

Caring for a Small Baby at Home

Caring for a small baby at home begins with safely discharging the baby and preparing the family for her care. Once at home, there are five important ways to provide good care for the baby:  feed well, provide warmth, protect from sickness, show love, and be on the lookout for warning signs. Regular visits from a health worker can help identify problems early and provide important support for the mother and family. Our three newest videos—Discharging the Small Baby, Caring for the Small Baby at Home, and Home Visit to a Small Baby—address these important topics.

February 17th, 2017||1 Comment

Skin-to-Skin Care: A Life-saving Practice for Small Babies

Our newest teaching films bring to life the life-saving practice of continuous skin-to-skin care—a key element of Kangaroo care—to support its widespread implementation as a standard of care for small babies and newborns.

Continuous Skin-to-Skin Care shows how to position the baby, secure her safely in a wrap, and care for her needs while in continuous skin-to-skin contact. This video is adapted for mothers and caregivers in Carrying Your Baby Skin-to-Skin. Examples of several wraps used around the world are demonstrated in Wrap Designs for Skin-to-Skin Care.

Last week we published three important films on keeping small babies warm, protecting them from infection, and establishing and maintaining a good milk supply to meet their needs.  All of our films on the care of small babies can be accessed at this LINK.

February 9th, 2017||1 Comment
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