Impact starts with viewership. Numbers on video use demonstrate the wide reach that our videos have, from individual health workers in remote regions to broad coverage in at-risk communities. Downloaded video copies can be watched by many, shared widely, and viewed over and over again.

Videos completed:  114

Languages for narration:

Newborn care, childbirth, breastfeeding, small baby:  40

The Story of Cholera:  48

Online Views

Our videos have been watched online in virtually every country in the world (241 countries and territories). Viewership has been climbing steadily and has now reached hundreds of thousands per week.

Total online views:  280 million (as of June 1, 2019)

Number of countries/territories:  241

Video Downloads

Downloads are especially important because of how many people watch and learn from the videos, and how many people can potentially receive better care. We collect information on who downloads our videos along with their anticipated usage.

Videos downloaded:  175,000 (as of June 1, 2019)

Most downloaded videos:

Attaching Your Baby at the Breast
Breastfeeding in the First Hours After Birth
The Story of Cholera
Positions for Breastfeeding
Basic Skills
Early Initiation of Breastfeeding
Giving Good Care During Labor
Breastfeeding Attachment
Newborn Physical Exam
Breast Engorgement
Danger Signs in Newborns
Helping a Breastfeeding Mother

Organizations who download by type (% of total):

Health facility (hospital/clinic): 23%
Teaching institution (university/college/school): 14%
NGO (Non-governmental organization): 22%
Individual health worker: 13%
Ministry or Department of Health: 8%
UN organization: 2%
Other: 18%