I love the tight practical topics, microsystems organization, and clear pictures. Your MSF experience gave you a good eye for what people need and what will work. Starting the IVs on infants had me on the edge of my seat and wanting to help.
— Bill Young, MD, Associate Professor of OBGYN, Dartmouth

Our Approach

We bring health care best practices to life with live-action video, using a lens of what is practical in resource-constrained settings. Our user-friendly videos are created with the frontline health worker in mind, featuring carefully paced step-by-step instructions, close-ups for clear viewing, and basic non-technical language. We model kind and respectful behavior by health workers for those they care for. Our content follows international standards of care and is up-to-date, reliable, relevant, and can be life-saving.

Design

0Y5A6943-for-Design-croppedAt the heart of our design process is an in-depth understanding of needs in the field in underserved areas in Africa and Asia. During her time with Doctors Without Borders, Deb Van Dyke worked side-by-side with frontline health workers and saw the needs and training gaps first hand. Her experience guides the vision of GHMP’s simple and proven visual learning tools.

Our videos are designed to meet the basic learning needs of health workers and their communities. We create videos that are clear, accurate, and practical to convey health care information in a way that’s easy to understand and remember. Though they may appear short and simple, extensive planning and effort goes into achieving that brevity and simplicity.

“Real life” video is incomparable for teaching—this is why we take on the challenging issues associated with filming non-actor health workers providing care in resource-limited environments. Real-life video has an exceptional ability to show clinical signs and the close-up detail essential to developing practical skills. Also, by capturing the subtle nuances in facial expressions that evoke compassion, live-action films are equally valuable in modeling the kindness and respect that health workers can convey to patients.

Filming in the Field

We film in low-resource settings and feature local health workers providing care for real patients. The familiar settings in our videos empower health workers to feel that they can replicate the care and standards conveyed in the detailed videos (“I can do this here”).

We make a site visit in advance of the actual shoot to meet our hosts and obtain necessary permissions. We meet the local health workers, assess the facility, and audition those health workers who would like to participate in the filming. The success of the shoot can turn on having a health worker who is skilled, caring, and comfortable in front of a camera.

The familiar settings in our videos empower health workers to feel … ‘I can do this here.’

We are experienced in the filming requirements of low-resource settings—carefully choosing equipment needed to shoot quality footage that is also portable and durable enough for the unpredictability of our locations. We are resourceful in turning most any room in a facility into a temporary film studio. Our director is involved in all phases of video production and brings a seasoned, health professional’s eye to shooting and editing.

Editing

Professional editors in the USA edit our films under the supervision and medical eye of our director. We combine footage from different countries, which helps “internationalize” our videos cost-effectively. We work closely with an animator to create visual segments that bring invisible teaching points to life. Our volunteer content experts carefully review the videos and we rigorously field-test them among frontline health workers at more than two dozen field-test sites across the developing world. Films are voiced-over so they can be readily translated and narrated in multiple languages.

Distribution

We leverage all the technologies available for the needs of health workers today and tomorrow. We work with professional filmmakers to capture images that teach, we use the Internet to achieve global distribution, and we format our videos for both classrooms and mobile devices. To make sure our videos reach our target end users, they are free of charge for frontline health workers and caregivers.

The Results

We are creating a growing library of videos for frontline health workers. These unique films are being downloaded, shared, and studied to improve health care and health outcomes throughout the developing world.