Providing access to reliable health information for health workers is potentially the single most cost effective and achievable strategy for sustainable improvement in health care in developing countries.
— Pakenham-Walsh, et al. British Medical Journal

Our Mission

Our mission is to improve health care and health outcomes in resource-poor areas by developing videos that “bring to life” basic health care information known to save lives.

The Challenge

Women-in-a-workshop-croppedFrontline health workers provide the first and often the only care for millions of people in poor countries. But too often they lack access to essential information and training.

As a result, many of their patients die every year from medical conditions that could be readily prevented or treated. The lack of basic knowledge among the general population compounds the problem as people may not realize the need for treatment and/or delay seeking care.

When training is available, it is costly, requiring travel to major cities while health workers leave their home clinics unattended. Worse, the training is often ineffective. The passive, didactic lectures that are the mainstay of traditional training fail to illustrate hands-on experiences so critical to learning. And written materials can be ineffective due to language and literacy barriers, complexity of the content, and failure to acknowledge the challenges of delivering care in low-resource settings.

In a field where identifying clinical symptoms and developing practical skills are paramount, new approaches are desperately needed.

A Solution

Our short engaging videos provide a simple and effective solution to help health workers and communities gain the knowledge and basic skills that can save people’s lives.

In low-resource settings where literacy and language are obstacles to learning, step-by-step visual instruction has enormous advantages, especially when voiced-over in the local language. Video draws the eyes and ears to all the subtleties that make for good skill acquisition, and helps make learning “stick.”

The value of video as a tool to teach medical practices is already well established in the developed world. Yet even though worldwide access to digital video is growing, such videos remain vastly underutilized and largely unavailable in developing countries.

Video draws the eyes and ears to all the subtleties that make for good skill acquisition, and helps make learning ‘stick.’

Global Health Media Project designs and develops videos that are tailored to the needs of health workers and populations in low-resource settings. Internet and mobile technology give us the power to reach large numbers, cost-effectively and across vast distances, resulting in significant impact at minimal cost per patient.

With advances in technology over the next several years, our unique approach to developing visual tools will help give frontline health workers and communities everywhere easy access to even more information known to save lives.

 

Photo credits.  Top: Anil Gulati, 2006, Photoshare.  Middle: Khemraj Shrestha, 2004, Photoshare.